CROWNBeauty Salon-Based Blood Pressure Management Strategy for Women

This study aims to help manage high blood pressure among Black and Hispanic women by using an innovative approach in beauty salons. Women over 18 with elevated blood pressure are eligible to join. The study's goal is to see if a community-based method, involving hair stylists trained to provide health information and support, can effectively help lower blood pressure. This approach targets women in a familiar and comfortable setting, addressing a critical need for better blood pressure management in these communities, which can improve health outcomes and reduce the risk of heart disease. Participants in the study will either receive weekly blood pressure checks from trained stylists and additional support like home blood pressure monitors, mobile app access, coaching, and pharmacist advice, or receive only educational materials and a monitor. Blood pressure and other health markers will be monitored at the start, after 12 weeks, and at 24 weeks. The study measures changes in blood pressure, how well participants follow health advice, and any improvements in lifestyle and social factors. Participants will receive gift cards and get to keep the blood pressure monitors at the study's end. Feedback on the experience will be collected through interviews to understand how acceptable this approach is.