Expanding Clinical Trial Awareness Among Black Communities Through Digital Engagement

This study focuses on increasing awareness about clinical trials within Black communities by using digital tools. The goal is to better understand how tailored information can influence individuals' knowledge and attitudes towards participating in clinical trials. This is important as it aims to address the current gap in clinical trial participation among Black communities, which can lead to more inclusive research and ultimately better health outcomes for these groups. Participants in the study take part online, beginning with a set of survey questions to gauge their initial understanding and opinions. They then watch a specially designed video called "Fostering Opportunities in Research Using Marketing Strategies (FOR US)" that is made to be culturally relevant. After viewing the video, participants complete another set of survey questions to see if their attitudes or knowledge have changed. This process helps researchers determine the effectiveness of the video in improving awareness and engagement with clinical trials.