MyBehavior: Persuasion by Adapting to User Behavior and User Preference

A dramatic rise in self-tracking applications for smartphones has occurred recently. Rich user interfaces make manual logging of users' behavior easier and more pleasant; sensors make tracking effortless. To date, however, feedback technologies have been limited to providing counts or attractive visualization of tracked data. Human experts (health coaches) have needed to interpret the data and tailor make customized recommendations. No automated recommendation systems like Pandora, Netflix or personalized search for the web have been available to translate self-tracked data into actionable suggestions that promote healthier lifestyle without needing to involve a human interventionist. MyBehavior aims to fill this gap. It takes a deeper look into physical activity and dietary intake data and reveal patterns of both healthy and unhealthy behavior that could be leveraged for personalized feedback. Based on common patterns from a user's life, suggestions are created that ask users to continue, change or avoid existing behaviors to achieve certain fitness goals. Such an approach is different from existing literature in two important aspects: (1) suggestions are contextualized to a user's life and are built on existing user behaviors. As a result, users can act on these suggestions easily, with minimal effort and interruption to daily routines; (2) unique suggestions are created for each individual. This personalized approach differs from traditional one-size-fits-all or targeted intervention models where identical suggestions are applied for groups of similar people or the entire population.